Role Of Wholesalers, Retailers And Co-operatives

A manufacturing factory usually produce a large number of goods on top of a commodity or a variety of the same basic product , for example Mr Profit industry at london produce a bathing soap,washing soap and variety of other soap detergent. Mr profit has to decide how to market his product.

The company can undertake the task of selling the goods to the consumers in this respect it can employ a salesmn to run a delivery system, carry stocks organise distribution, advertise it product, establish deport centre and servicing as well as maintenance centre for its vehicles.

Wholesalers

The wholesalers buy goods in bulk from producers and sell them to retailers according to their requirements. By doing this, the wholesaler helps the process of production in a number of ways some of which are described are: 1. The wholesaler is a middle man in the distribution of goods. He buys the goods in bulk from the warehousing and city deport. He put the goods in his own warehouse, break up the bulk repackage where necessary and sells the goods in smaller quantities to retailers. 2.He provides his own storage facilities in so doing he relieves the manufacturer of the burden and cost of maintaining warehouse in every town and city. 3.The wholesaler finance the manufacturer through the depot which often run into thousands of dollars, to him in in lies of supplies . 4.He gives the producer vital information regarding the market situation of the products he deals in. 5.The wholesaler sometimes provides credit facilities to the retailers.

Retailer The retailer carries out the last stage of productive process, for it is he who puts the goods in the hands of the consumers. His work has been summarised as that of being the right goods in the right time for the right person, especially he performs the following functions: 1.The retailer is the last link of distribution he has the right goods in the right place and at the right time. He stores small quantities of variety of goods which he sells to his customers, the customer is thus able to choose the one he/she likes. 2.Sometimes, the retailer take the goods to where it is most convenient to the customers. Retailers are found every where in the town, some deliver goods from door to door . For example, news vendors and some of them take their goods to local market in villages. 3.Retailers may provide credit facilities to customer in the sense that they do not immediately pay for what they buy. 4.They may also provide after sales services to their customers. 5.They may advise the wholesaler and manufacturer on the goods they market.

As a wholesaler or retailer you have to play along with this roles as it is your duty and responsiblity to promote goods to consumers and ensure that goods are in the right place in the right time.