Distributive Trade - Process Of Distribution

The process of distribution refers to a series of activties which takes place between the time of the production of goods and the time they reach the final consumers or put it another way, the time taken up by the production unit of such activities are part of a continuing process of productions. The chain of activities include handling,warehousing and space to bring goods to the consumers at a convenient time and place to ensure the arrival of items.

Purchasing Agreement primary product are usually purchased small quantities and assembled before further distribution activities can begin in the case of processed goods, the wholesaler and retailer are the ones who make the purchasing arrangement.

Assembling Process This process is common among production such as yams,beans and rice. Usually this type of goods are been gathered or assembled before distribution.

Packaging Packaging preserves product and enables easy handling, especially a perishable goods. It provides compactness a greatly simplified distribution and transportation.

In recent years there has been an increase in the use of containers such as bottle made up of plastic and glass and cartons and paper wrappers, now virtually all transported goods rely on packaging as part and parcel of the mordern distribution system.

Ware-Housing This allow for central point of collection before distribution. It is important especially for goods that are produced seasonally and have to be distributed intermentity over a long period. It also serves as means of stabilising. The distribution and therefore the price of goods without creating shortage, both the manufacturer and the middle men-wholesalers and retailers can involv in the storage of goods before the goods finally reach the consumers.

Inventory management entails checking from time to time the level of stock and the condition and quality of the variety of goods stored in the ware house, it is the part of the warehousing arrangement which ensures the steady flow of goods.

Depot Servicing

Such services is mainly carried out by large manufacturers on a network distribution. The depot is not just a place for goods in transit, it plays the very important role of balancing supply and demand for the distributed goods by keeping in reserve stocks of them and releasing them in times of shortage or low supply.

Marketing Functions

Marketing function is the final distribution activity. It put goods in the hands of retailers and hawkers who make the goods available to the consumer in the super market, in the local market and along the road side.

Some goods that are to be distributed need to pass through all the process. The level of sophisticated of the distribution managements depend upon the nature of the goods, the geographical area of distribution and the marketing system. In simple one middle men( although there are also women traders who act on a ink between the producer and the consumer, for ease of expression, this term will be used for both sexes throughout this chapter and the books ) purchase yam from the farmers either at their homes or in local market.

this methods of distribution helps the manufacturing company to be more flexible in the distribition process because all goods are been put to their respective angle, when the need to go for a particular product it will not be hard in serach of it because the producers have place them in place where they can be traced. And it will be hard for a product to perish or breakddown, they are packaged and kept in a place where it could be for a very long time. As a producer or manufacturer this has to be put into consideration.